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Hiya Reader, Have you ever wondered why water bottles are always 16.9 ounces? Well, I sure did. I reached out to Caitlin Olson who publishes the quirky and always fascinating Today You Should Know which you should subscribe to if you don't already. Here is her response: "A 16.9-ounce bottle comes out to 500 ml, which confirms the metric system’s influence. My guess is this size stuck in the U.S. thanks to the half-hearted push to “go metric” in the 1970s, which is when companies began selling 2-liter bottles of soda, even though the broader conversion never fully took hold. By coincidence, that same decade was when plastic water bottles were starting to catch on, so I'd wager water bottle brands were likely just getting ahead of the curve with a size that matched both systems." So now you know, too! Think a friend would appreciate Editorial Notes?Send them this link to sign up:
(And if you’re the appreciative friend, you can subscribe at the same link.) Example of the WeekSometimes this is a good example—or a great one. Sometimes this is a bad example—or just a funny blooper. Sometimes a combination. You never know. One of my favorite examples of scene and tone setting comes from Harper Lee's classic: "People moved slowly then. They ambled across the square, shuffled in and out of the stores around it, took their time about everything. A day was twenty-four hours long but seemed longer. There was no hurry, for there was nowhere to go, nothing to buy and no money to buy it with, nothing to see outside the boundaries of Maycomb County." Awesome verbs! No modifiers! Incidentally, a new book of Lee's essays and previously unpublished stories just came out, titled The Land of Sweet Forever. Can't wait to add it to my tower of TBRs. 📚 Actionable Tip of the WeekA trick to add to your self-editing toolbox right now! Longtime subscribers to Editorial Notes know I'm big on giving the advice to get distance on our work to be an effective self-editor. So why do we all — myself most definitely included — find this process so difficult? Why do we need constant reminders of what we already know? And exactly how are we supposed to get distance without the benefit of time? I recently had a conversation with an excellent editor about an approach I was taking with a particular piece. Guess what I learned? Nothing I didn't already know! Nothing I don't urge (beg, plead, jump on pianos for attention) my clients and writer friends to do! Surprise — she was exactly right. Her comments were precisely what the piece needed. I know and preach these techniques backwards, sideways, better than the back of my hand...so why hadn't I applied them in my own work? "There's a reason," my astute editor commented, "why the saying 'the cobbler's children have no shoes' exists." Ah. 💡 In that spirit, let me gently remind you of what you already know to do: manufacture that distance in any way possible. Here's one way. It is most effective if you are already unhappy with the section or know that something's just not right but I can't put my finger on it," but it will work for most any piece.
Better now, huh? This sounds like a lot of work, and in a sense, it is. But how much work are you saving by not spinning your wheels? Reader Question of the WeekBrian wrote: One question I have about creating a query letter is: how can I effectively show the agent my book’s unique selling point in such a brief and competitive format? Brian! Great question! The key is to think of your unique selling point as a combination of familiar elements rather than trying to describe something completely original. The oft-quoted "X meets Y" formula exists because it works. "Eurydice meets The Hunger Games" or "The Sopranos, but in space" immediately tells an agent where your book fits in the market while hinting at what's fresh. But use comparisons strategically. They should be:
Lead with your hook in the first sentence. Don't bury your unique angle. Your opening line should make the agent lean forward. Compare:
The second version immediately shows the concept, the stakes, the ticking clock, and the fresh twist on familiar territory. Think of the logline in movies…that’s a useful structure that also applies here. Want to Submit a Reader Question to Helene?Give in to the urge.
Link of the WeekSomething to dream about that needs no introduction: Where writers write: 12 Booker Prize 2025 nominees share their writing spots I ❤️ Hearing from You!Comments? Just reply to this email or click this link. I respond to every email—that's a promise. Thanks for reading!~Helene, your writing sherpa |
Edit yourself like a pro. I'm a writer, editor, and book coach who has worked with more than 4,000 students, entrepreneurs, and corporate/institutional clients over the last 30+ years. You'll hear from me in your Inbox every other Wednesday at 2pm EST :) Reader Testimonials: "You're one of the cheeriest, funniest, most helpful writer-oriented people I know! Thanks for being out there!" "Love your newsletter, especially your light-handedness! Thanks :-D" "I enjoy your insights and style. Thank you for providing the newsletter!" "I am LOVING your newsletter and am very happy I discovered it 😊" "You're awesome—keep up the good work!" "Can't tell you how much I enjoy reading your newsletter. You uncomplicate things authors are puzzled about." "I so enjoy your writing and sense of humor. You make editing sound like fun!!" "I love everything about Editorial Notes. Keep up the great content!"
Hello Reader, This is the final Editorial Notes issue of 2025. I'm on holiday, so here's a reader favorite from the archives. I'll be back with a new issue in your Inbox on January 7, 2026! Happy New Year! Earlier this week, I came across a sobering yet inspiring statistic that I just had to share with you! Assuming you average seven to eight hours of sleep in each 24-hour period (#lifegoals), ten minutes equals approximately one percent of your waking time. One percent! On the one hand, it's...
Editorial Notes = clarifying information, additional insight, annotations Hiya Reader, Ever feel like you have no idea what people are talking about? C'mon, I know it's not just me! Fortunately, Merriam-Webster recently added over 5,000 words to its collegiate dictionary! Now you will really understand how terrible a situation it is when you find yourself adulting. You're welcome. Think a friend would appreciate Editorial Notes? Send them this link to sign up: Refer a Friend! (And if you’re...
Editorial Notes = clarifying information, additional insight, annotations Hiya Reader, I was recently reminded of a classic anecdote used in discussions about precise language in writing. The anecdote may or may not be true, but it certainly makes a point. A student wrote that a woman had tripped down a flight of stairs, lying "prostitute on the floor." The professor wrote in the margin that "you seem to have confused a fallen woman with one who merely slipped." ICYMI: Related/Unrelated...